Vacancies

Marketer (B2B SaaS)

Zynyo is looking for a hands-on marketer who can increase the visibility of our SaaS platform through online and offline marketing and effectively communicate our value proposition.

Location: Hengelo – next to the train station (hybrid: office + one day from home)
Contract hours: 24–40 hours
Educational level: Bachelor’s or Master’s degree
Salary: €3 ,250 – €4,350 (based on 40 hours)

About Zynyo

Zynyo has developed a digital platform for digitally signing documents, which also supports various online identification solutions. Our platform helps customers eliminate the need to mail, print, sign, and scan documents in order to obtain a signature. Quality and reliability are our top priorities.

Although we are leaders in various sectors, there are still enormous opportunities in the broader market. This requires greater visibility and lead generation. The potential for further growth is significant. We have grown rapidly in recent years, and there are plenty of opportunities to continue doing so in the coming years. With growth comes professionalization: refining processes and bringing more structure to marketing and sales. You will play a key role in this.

Your role as a marketer

As a marketer at Zynyo, you’ll play a key role in driving the organization’s visibility and growth. You’ll develop marketing strategies and translate them into concrete campaigns and content that increase reach, generate leads, and drive demo bookings. You’ll combine creativity with data and strategy, working on both organic growth and paid marketing channels. You’ll help build Zynyo’s marketing foundation while also overseeing its execution.

You’ll work independently, have plenty of room to take ownership, and liaise directly with management and sales. Sometimes it feels like you’re being thrown in at the deep end, but that’s exactly what makes this role so interesting. There aren’t always set guidelines; opportunities determine the direction in both the short and long term. This requires you to maintain an overview, bring structure to the work, and consistently align your decisions with the organization’s goals. We’re looking for a self-starter who comes up with ideas, isn’t afraid to ask questions, and is hands-on. Does this sound like you? Then you’ll feel right at home with us.

What you'll be doing

• Refine and implement the marketing strategy
• Take over and further develop existing marketing communication tasks
• Content creation: website, news articles, customer case studies, and social media posts
• Optimizing the WordPress website (UX, structure, content, conversion, SEO, GEO)
• Contribute to lead generation, as well as set it up and monitor it
• Support sales with partnerships, events, and offline materials
• Collaborating with a designer to create flyers and website visuals

What to bring

• Relevant associate's or bachelor's degree in (digital) marketing, business communication, creative business, or journalism
• 3–5 years of work experience, for example as a (digital/online) marketer or content creator
• Strong writing skills and a knack for customer-focused communication
• Experience with content creation and organic growth
• Basic knowledge of website management and SEO (WordPress)
• Able to set priorities independently and weigh opportunities against the effort required
• Curious, flexible, down-to-earth, and pragmatic
• Experience with Adobe InDesign, Canva, WordPress, and HubSpot is a plus

What we offer

• Flexible workweek (24–40 hours) and one day a week working from home
• Plenty of room for your own input and learning by doing
• Not a support role, but part of the organization's core
• Make a quick impact by capitalizing on opportunities (many quick wins)
• The opportunity to further develop and shape the marketing strategy
• A small, agile organization: down-to-earth, positive, and decisive
• A competitive salary (based on experience) and a retirement plan

Ready to help shape Zynyo’s next phase?

Do you see yourself in this profile and would you like to help drive Zynyo’s growth? Apply via Indeed with your resume and cover letter. If we’re interested, we’ll get in touch with you.